Inspired by Disney's "Beauty and the Beast", RajahWild’s approach to his latest single, "Trophy Front", has stirred up controversy. Here’s a behind-the-scenes look at the creative process
Sparking curiosity across social media platforms (Photo: Destinee Condison)
RajahWild, one of dancehall’s fast-rising stars, is making waves with his latest single, "Trophy Front". This inventive release showcases his distinct artistry and bold visual storytelling, complete with out-of-the-box imagery that has the dancehall scene buzzing.
The single, Produced by Zimi Records in collaboration with WvrldFamous Music & Now Or Never, is designed to capture the attention of female fans, blending RajahWild’s signature style with a fresh, romantic twist.
"Rajah wanted to try this concept, and I thought it was creative" (Photo: Destinee Condison)
A viral photo of RajahWild in a “Beast” mask has sparked major curiosity, amplifying the excitement around the release. Inspired by Disney’s "Beauty and the Beast", the single required a unique approach from the video crew, led by director Ruppi.
“It was inspired by Beauty and the Beast, but it has a little twist on the storyline at the end that is unique to Rajah’s persona as an artiste”, Ruppi explained.
Ruppi elaborates on the video concept, which stemmed from RajahWild's imaginative drive. “Rajah wanted to try this concept, and I thought it was creative, so I immediately reached out to Jesse FX to get the Beast mask made,” Ruppi shared.
The mask adds a dark, mysterious layer to RajahWild’s character, underscoring the song's theme of mixing allure with subtle intensity. The director also revealed that the project had been “in the vault since the early part of the year,” hinting at RajahWild's dedication to refining his craft. “Rajah is always practicing his craft, so it’s hard to keep track,” Ruppi adds, emphasizing the artist’s commitment to quality and attention to detail.
The creation process of the Beast mask (Photo: Destinee Condison)
However, the music video’s visual direction took an unexpected turn when a misinterpreted photo of RajahWild in character went viral, sparking controversy and adding an unforeseen layer to the project’s marketing. Ruppi shared his perspective on the impact, saying, “In a way, the controversy helped me decide to edit the video in a way that made the final product less graphic and dark, and more friendly and for all ages.”
"Trophy Front", currently trending at #21 on YouTube, once again highlights RajahWild's uniqueness as an artist, solidifying his place as a standout in dancehall. This release goes beyond the typical single—it's a statement piece that encapsulates Rajah's creative vision and bold approach to music and visuals.
