Kyle Butler's Dynasty and the Bridge Official team up for 'Bridge Dynasty' fashion line with the flagship store in Southdale Plaza in Kingston
Bridge Dynasty, Fashion Meets Dancehall
In a move that underscores the growing synergy between fashion and music in Jamaica, two emerging brands, the renowned Jamaican urban clothing brand Bridge Official and Dynasty, have announced their new joint venture, ‘Bridge Dynasty.’ This collaboration will introduce a fresh line of high-quality merch, including hoodies, t-shirts, and long sleeves, combining style and substance to cater to both the fashion-forward and music-loving audiences.
While The Bridge Official is rooted in fashion and has made a name for itself since its 2020 launch, Dynasty—led by footballer-turned-music-producer Kyle Butler—is making significant strides in the Dancehall scene. Together, they aim to bridge their respective industries, creating something that resonates with fans of both music and fashion.
Though The Bridge Official is headquartered in New York City, their flagship store is strategically positioned at Southdale Plaza in Kingston, ensuring a robust presence in Jamaica’s capital. Dusean Bridge, CEO of The Bridge Official, shared his enthusiasm for the partnership: "Working with Kyle was an easy choice. His music influence perfectly complements our fashion presence."
The partnership is a testament to how labels in Jamaica are diversifying beyond music, venturing into entrepreneurship. Kyle Butler, the driving force behind Dynasty, expressed his excitement about the collaboration: "We wanted to create something stylish and top-notch to represent our brand and personal style, so partnering with The Bridge Official was a no-brainer for us."
The Bridge Official has already cemented its place in the fashion world, with previous collaborations involving dancehall artists like Shaneil Muir, Armanii, IWaata, Teebone and Jah Vinci.
The partnership between The Bridge Official and Dynasty signals a deeper engagement with the music industry, combining their platforms to reach a broader audience. The launch of the Bridge Dynasty collection highlights a growing trend in Jamaica’s creative landscape, where recording labels and music producers are expanding into entrepreneurship, showcasing the potential for cross-industry success.
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