Redefining urban fashion with the motto 'Rich Mind, Humble Soul,' merging style and luxury, and how the relationship with Main Danger helped elevate the brand
Bridging cultures with purpose-driven streetwear
With its unique concept, Reign of Riches is an emerging urban clothing line that bridges Jamaican and American cultures. It offers a versatile blend of purpose-driven streetwear, featuring items like hoodies, graphic T-shirts, joggers, and more, all crafted to redefine urban fashion.
Reign of Riches embodies luxury, empowerment, and individuality. The brand’s name reflects the essence of wearing pieces that inspire a sense of regality, confidence, and unapologetic boldness. "Our motto is ‘Rich Mind, Humble Soul.’ When you wear Reign of Riches, you're not just wearing clothes—you’re embodying power, elegance, and a sense of legacy," said the brand's creator.
Diving into the meaning behind the name, he shared, "Reign of Riches was inspired during a brainstorming session with a close friend. 'Reign' represents royalty—kings and queens—while 'Riches' symbolizes wealth, luxury, and success. The name also evokes 'Rain of Riches,' reflecting abundance and prosperity. So there goes Reign Of Riches which can also be interpreted as ‘Rain Of Riches". Double entendres to the name".
The brand carries a lot of thought and meaning, even down to its logo, as he explained: "Our original logo was a skull with money as the brain, symbolizing the 'Rich Mind,' and glasses shaped as ‘RR’—one R for 'Reign,' the nose as the ‘O’ for 'Of,' and the other R for 'Riches.' Our motto is 'Rich Mind, Humble Soul.' Even if you become rich tomorrow, stay humble—it goes a long way, even beyond life itself." The updated ROR logo, with the flipped last R, was designed to stand out while still hinting at the skull, giving the brand a unique identity.
"We employ various marketing strategies, including social media platforms like TikTok and Instagram, where we share content about upcoming and released clothing".
The recently released varsity jacket has been a hit with customers. "It’s doing really well in sales right now," he stated. "It was designed for the Reign of Riches community. To me, we are all stars, and that will never change. I’m grateful to everyone supporting the brand, even those just stopping by to check it out. There’s so much more in store, and I can’t wait to showcase its full potential."
With an online store offering worldwide delivery, Reign of Riches combines meaning with accessibility. "My target audience spans both America and Jamaica," the entrepreneur noted. "To cater to their different fashion trends and climates, we design collections with lightweight, breathable fabrics for tropical areas while including layering options like sweaters for cooler regions. This balance keeps the brand inclusive and versatile, appealing to both markets while reflecting a shared love for culture and responsibility."
While Reign of Riches is strongly supported by popular influencer Main Danger, the brand leverages its unmatched social impact to drive marketing and expansion. "We employ various marketing strategies, including social media platforms like TikTok and Instagram, where we share content about upcoming and released clothing," he elaborated. "We also host pop-up shops to create a more interactive brand experience and focus on exclusive drops, such as our recent varsity jackets. those are limited and because of the limited time and fire designs, we gained a lot of traction."
When speaking about business opportunities, he remarked, "I do envision collaborations in the future. I plan to reach out to many people, and while some haven’t responded yet, I believe one day they’ll notice. Even if I have a million followers by then, I’d still be open to collaborating. I have big plans for this brand, but I understand it takes time. As my granny used to say, ‘The humblest calf sucks the most milk.’ There’s no rushing in business—just keep working, keep believing, and leave the rest to God. A physical store is definitely in my thoughts, but I’m taking it one step at a time. I know it will happen."
"My brand's relationship with Main Danger has helped me immensely," he revealed. "Ever since the collaboration, I’ve seen a big difference in my brand. Danger believed in me when others doubted me. I texted him about the collaboration without expecting a response, and when I woke up to a reply, I thought I was dreaming. We talked, and that’s how the Danger hoodie and shirt came to life. He’s incredibly humble and kind, even offering me tips on how to improve. There’s still so much more work on the way, and I’m excited to see where this partnership takes us in the future."
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