Spice marks 25 years of dancehall dominance with spectacular 'Mirror 25' album Launch; Bounty Killer praises Her unbroken reign: "She never fell off her game"
Spice receives silver jubilee plaque from Magnum Tonic Wine in recognition of her global Impact on dancehall
The queen of Dancehall, Spice made a significant impact with the launch of her highly-anticipated album, 'Mirror 25'. Held at 23, owned by J. Wray & Nephew Limited, the event was a vibrant celebration, drawing members of the dancehall community, media, and supporters. The highlight was a 'Storytime with Spice' segment, where she honored key industry influencers like Bounty Killer, Baby Cham, Dave Kelly, Heavy D, Sean Paul, Shaggy and Professor Nuts among others.
Upon receiving his award, Dancehall’s Warlord Bounty Killer reflected on the night he first met Spice, noting that he had no intentions of engaging any young and upcoming artistes, but described their meeting as fate. "You blew us out of the sky…I think I told you, you were going to be a dancehall queen and God is surely working gracefully on you ‘graciously Gracie’," he said to Spice.
Cham shows support to Spice on the album launch (Photo: Tizzy Tokyo)
"I want to say thanks for the recognition because it's not all the time you do good, you get recognised and it means a lot to me. I never do it for a token but when someone remembers the good you’ve done, it is glorious. [Spice] is gracious, graceful and grateful. Today we celebrate 25 years of her reign, she never fell off her game,” Legendary Bounty Killer remarked.
Spice shared heartfelt moments throughout the evening, candidly discussing the production process and inspirations behind her album Mirror 25, while reflecting on media milestones. She surprised media houses with commemorative plaques, recognizing their support. The night became even more special when Magnum Tonic Wine, also celebrating 25 years, honored Spice with a silver jubilee plaque, highlighting her contributions to dancehall and Magnum’s dedication to the genre.
Brandon Wallace, Magnum Brand Manager, described the launch as a "serendipitous yet welcomed occasion" noting that while the brand’s strategy has evolved over the years, it continues to find innovative ways to incorporate dancehall talent in their work.
"The turnout tonight has been fantastic. It is certainly a special moment for Spice and Magnum as we each celebrate 25 years. Our partnership with dancehall artistes will definitely continue; we aim to expand our reach , supporting both emerging talents and stalwarts. Mirror 25 is a great body of work and we look forward to her making greater moves for many more years to come. The album, which features a mix of dancehall bangers, introspective ballads, and dynamic collaborations, is poised to become another iconic chapter in her storied career,” he said.
Wallace also expressed his admiration for Spice, saying, “Spice is truly honouring her career at this point, and much of that success is due to the support she’s received along the way. As Bounty Killer said, she is ‘graciously Grace’, and it’s wonderful to see her show respect to those who have helped her flourish over the years. It’s something you don’t see often, and I’m incredibly proud of her for that and that Magnum could witness this moment. With the album now officially launched, Spice continues to solidify her status as a trailblazer in the dancehall genre.”
The event also featured an electrifying performance by the female powerhouses, Spice, Pamputtae and Jada Kingdom of their collaboration 'Super Hero'. As the night unfolded, it became clear that Mirror 25 is not just an album but a cultural movement that resonates deeply with fans and artistes alike.
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