Dancehall Week promises to deliver a rich diversity of culture and entertainment, featuring live performances by Jah Vinci, Pamputtae, and Jada Kingdom
Dancehall Week 2025 promises a rich diversity and cultural celebration (Photo: Ashanie Braham)
The Jamaica Pegasus hotel in Kingston was the venue for the official launch of Dancehall Week 2025 on Tuesday night, setting the stage for an expanded celebration of the genre’s cultural impact.
Building on the success of last year’s inaugural event, Dancehall Week 2025 promises an even more dynamic lineup of activities aimed at honoring and elevating dancehall culture.
This year’s edition goes beyond high-energy parties and performances, introducing the immersive Dancehall Village experience at the Ranny Williams Entertainment Centre. The space will feature a dedicated dancehall museum, showcasing the genre's evolution over the decades, as well as a series of seminars and workshops designed to highlight dancehall’s global influence and provide valuable insights into the music and entertainment industries.
Brandon Wallace, Brand Manager for Magnum Tonic Wine (Photo: Ashanie Braham)
“Magnum Tonic Wine has long been a champion of the dancehall culture. For two and a half decades, Magnum has stood side by side with the dancehall community, not just as a sponsor, but as a partner deeply committed to its growth and has consistently provided platforms for dancehall talent to shine both locally and internationally“, shared Brandon Wallace, Brand Manager for Magnum Tonic Wine, the leading sponsor of the series of events. “we are thrilled to continue strengthening our ties with the dancehall fraternity through initiatives like Dancehall Week.”
Bobette Bolton, Brand Manager for Double 7 Energy Drink, also participating as a sponsor, added: “Dancehall week represents a showcase of Jamaica's history, culture and the beauty that is of and from our people. It is our Jamaican Energy, Vibe and Creativity. Chas E Ramson as a Jamaican Company is all about supporting the continuity and upliftment of Cultural expressions. Through our Double Seven Brand we can match and support the Energy and the vibe that will be expressed at Dancehall Week 2025. See you on the road.”
Talisa Taylor, Project Manager for Dancehall Week, elucidated the expansive vision for this year, stating, “Dancehall Week 2025 is meticulously crafted to offer a comprehensive encounter with the dancehall music business and entertainment scene. From producer and DJ workshops to insightful seminars, attendees will gain a full spectrum of knowledge and enjoyment. Our themed zones, including the Magnum lounge and Cannabis areas, alongside our food and shopping villages, are designed to complete this immersive cultural experience. With entertainment as a pivotal element, the week will feature spontaneous street dance pop-ups, culminating in three major events following our newly scheduled evening street parade.”
Dancehall artiste Pamputtae at the media launch (Photo Ashanie Braham)
Key events include the Dancehall Fashion Road Block and the grand finals of the Rep Your Parish competition, offering over $1,000,000 JMDin cash and prizes. The week wraps up with the Double Seven Street Parade and its after-party, Carousing, featuring live performances from Pamputtae, Jah Vinci, and Jada Kingdom.
Dave Goldson, Director for Dancehall Week, reflected on the festival’s evolution, saying, “Last year we laid a solid foundation for celebrating Jamaica’s dancehall culture. This year, we are building on that groundwork with innovative activities, including a kickoff church service that honors the gospel influences within dancehall music. Our goal is to promote unity and growth within the dancehall community in every possible aspect.”
Endorsements for Dancehall Week 2025 have been secured from the Ministry of Tourism, the Ministry of Culture Gender Entertainment and Sport, The Jamaica Cultural Development Commission (JCDC), and the Kingston and St Andrew Corporation (KSAC). It is also officially part of the Reggae Month event lineup for 2025.
Renowned dancer Energy (Photo: Ashanie Braham)
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