Jamaican reggae sensation Keznamdi blends culture and activism in captivating visuals for 'Time,' filmed in Ghana
Reggae artiste, Keznamdi
Reggae artist Keznamdi has released stunning visuals for his latest track, “Time,” a heartfelt anthem that encourages us to treasure life’s most meaningful moments. The song offers a glimpse into his highly anticipated sophomore album, set to debut in the first half of 2025.
Filmed against the vibrant backdrop of Ghana, the video is a soulful journey that highlights Keznamdi’s deep cultural connection to Africa and his dedication to creating music with global resonance.
“Humanity is constantly faced with this tension between intense focus and the need to live in the moment,” Keznamdi shared about the song. “I know this song is gonna touch some inner notes for a lot of people ‘coz it’s just straight-up reality.” The track, with its heartfelt lyrics and infectious rhythm, perfectly encapsulates Keznamdi’s ability to blend traditional reggae with elements of dancehall, Afrobeats, and soul—a sound that has earned him over 20 million streams to date.
The new single “Time” builds on this strong foundation, combining introspective lyrics with a stunning video that celebrates the richness of African culture.
With the buzz surrounding “Time” growing, Keznamdi has his sights set on his upcoming sophomore album. Poised to elevate his artistry to new heights, fans can look forward to a continuation of the vibrant, globally influenced sound that has cemented his status as a standout voice in contemporary reggae.
Kingston-born to Rastafarian parents who performed with the iconic reggae group Chakula, Keznamdi inherits a rich legacy of music and activism. His global upbringing in Tanzania and Ethiopia shaped his unique sound, showcased since his 2013 debut EP Bridging the Gap and collaborations with Chronixx.
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