Rising recording artist confirms release date for debut project with new Single 'EASY,' paying homage to 2000s Hip-Hop
"trying to show people that there are so many ways to create with the dancehall sound" (Photo: Neil Anthony Watson)
Fast-riser visionary artist King Cruff has announced the release of his long-anticipated debut EP What Have I ‘Don, dropping on November 14 through Tuff Gong Collective and Universal Music Canada, the nation’s top music powerhouse.
The announcement is accompanied by the release of his new single, “EASY!”, a track that pays tribute to the Y2K hip-hop era while showcasing a bold, braggadocious edge. “‘EASY!’ is another shade of Cruff that I'm introducing to my audience,” he said.
Known for his poetic lyricism and innovative fusion of hip-hop, dancehall, reggae, and funk, King Cruff's debut project is set to cement his status as a rising artist to watch.
"‘EASY!’ carries that feel that is undoubtedly early 2000s with the performance being very Missy Elliott and Busta Rhymes-esque, and the production being reminiscent of The Neptunes. On top of that, the delivery itself is still very dancehall. I'm trying to show people that there are so many ways to create with the dancehall sound, it just needs that experimentation", King Cruff explained.
“EASY! marks King Cruff’s third collaboration with Grammy and Latin Grammy-nominated duo Banx & Ranx, following the dancehall/reggae hit ‘FALLBACK’—named one of Billboard’s Reggae/Dancehall Fresh Picks of the Month—and their summer smash ‘PROPPA GHANDA,’ still climbing Top 40 radio charts since May. "More and more, I see my collaborations with Banx & Ranx becoming recognized as one of those iconic artist-producer duos, like Future and Metro, or Smino and Monte Booker,” added King Cruff. “When we're in the studio, we just don't miss."
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