The dancehall superstar is expected to launch a unique shoe line in collaboration with the renowned British brand that collaborates with many Jamaicans and whose ambassador is Raheem Sterling
Popcaan showcases a pair from his distinctive shoe line (OfiveTv)
It seems that a partnership is in the works between the Jamaican dancehall superstar Popcaan and the renowned British footwear brand, Clarks, to introduce a distinctive line of shoes. Clarks has a notable track record of teaming up with artists and musicians, and this collaboration further underscores Popcaan's global star status.
The renowned British brand, with a significant presence in Jamaica, dropped a subtle teaser about their upcoming shoe line on their Instagram account. This sneak peek was also swiftly shared by the Unruly Boss on his own Instagram account.
The collaboration between Clarks and Popcaan may indeed be influenced by their connection to Jamaica and the country's rich cultural heritage. Notably, Raheem Sterling, who hails from Kingston, Jamaica and is a star in Chelsea FC and a member of the England national team, has been serving as the brand ambassador for Clarks since 2022.
Popcaan will be hosting his Unruly Fest on December 22, taking place in Saint Thomas for the first time since 2019. The initial lineup for the event includes Skillibeng, a rising dancehall sensation, Najeeriii, and rapper Fivio Foriegn. This festival is likely to be a significant event in the dancehall and music scene, showcasing various talents from the industry.
