Fast-food giant Burger King launches Frozen Pink Lemonade as the official drink of the 2024 MTV VMAs, featuring Dancehall superstar Sean Paul in a promotional short film
Dancehall superstar Sean Paul set to star in another major campaign
Following the launch of its Fiery menu that spiced up the summer, fast-food giant Burger King is now offering a refreshing way to cool down with its latest addition – Frozen Pink Lemonade. This sweet yet tangy beverage will be available nationwide starting August 29. The Frozen Pink Lemonade will have its special moment in the spotlight as the official frozen drink of this year's MTV Video Music Awards (VMAs), making its debut on one of music's biggest nights.
Burger King and MTV have joined forces to create a captivating 75-second short film, inspired by the refreshing and invigorating qualities of the new Frozen Pink Lemonade, perfectly complementing the high-energy atmosphere of the VMAs. Produced by Paramount Brand Studio, the film features multi-platinum Grammy award-winning Dancehall superstar Sean Paul and world-renowned artists Les Twins. The short film is set to premiere during the live broadcast of the VMAs on Wednesday, September 11.
“This marks the fifth year in a row that we’ve partnered with Paramount and MTV, and the first time we’re introducing a product inspired by the VMAs – our new Frozen Pink Lemonade,” said Pat O’Toole, Chief Marketing Officer, Burger King NorthAmerica. “We’re excited to be the frozen drink of the VMAs – a drink that’s just as cool and vibrant as the show itself, and I can’t think of a better venue to showcase our new drink for music and BK fans alike.”
Burger King's Frozen Pink Lemonade
To celebrate this exciting collaboration, Burger King will offer complimentary Frozen Pink Lemonade beverages to music fans at two upcoming events:
VMAs Block Party: On Sunday, September 8, fans looking for a sweet and sour treat can visit Domino Park in Williamsburg, Brooklyn, from 12-5 p.m. ET, for a block party featuring the new Frozen Pink Lemonade. Guests can not only sample the refreshing drink but also grab an iridescent Burger King crown and take part in a Burger King and MTV co-branded giveaway (while supplies last).
VMAs: For attendees of the VMAs on Wednesday, September 11, the Frozen Pink Lemonade will be available at New York’s UBS Arena. Guests can stop by the Frozen Pink Lemonade Pop-Up for a chance to enjoy the drink before heading into the venue for the show.
In addition, leading up to the “VMAs,” Royal Perks members can enjoy a free small Frozen Pink Lemonade with the purchase of $1 or more in the BK app from Aug. 29 – Sept. 11.
“We are always looking to drive cultural moments in the VMAs for our partners by creating seamless extensions to this tentpole experience,” said Dario Spina, Chief Marketing Officer, Paramount Brand Studio. “Burger King has been an incredible, long-standing partner in achieving that goal year after year and we can’t wait for fans to experience all we have in store during one of music’s biggest nights.”
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