The Jamaican cultural celebration is slated for Sunday at 'Summit Kingston'; Protoje will shooting a close part for a music video. More details are here
Multi Grammy-nominated Protoje, performs on stage at the first-ever staging of New Wave Block Party in 2019
The brand’s flagship annual event, Block Party, returns for its 2023 staging, bringing back the well-loved festival environment featuring art, food, music and good energy. The event celebrates and highlights these cultural pillars that Jamaica is known and loved for the world over. The event is slated for Sunday, October 8 at 5 p.m. at the popular new event venue, Summit Kingston.
The New Wave Block Party is a celebration of all aspects of Jamaican culture and the new wave of creatives making a splash across the creative and cultural industries. The cultural and creative event and digital media platform, over the past 7 years, has become known to curate spaces and experiences that highlight the boldness and vibrancy of Jamaican & Caribbean culture, with a focus on current, new and emerging creatives.
Lindsey Lodenquai, New Wave Principal, expressed her excitement, saying, "We are always so excited each year to put on Block Party - not only is it a crowd favourite but it really is one of the team’s favourite events because it allows us to create a 360 experience that celebrate several of the things we love about our island in one place, one night, altogether. The food, the music, the art, the people!”.
This year’s staging will feature a food village sponsored by household name, Grace Foods, featuring culinary delights from popular local vendors Istry, Veggie Campus as well as special selects from Grace Foods - including options for plant-based, vegetarians and vegans - all enhanced by the local spices and flavours we all know and love from Grace’s line of products.
In an effort to consistently create a diverse and dynamic environment, Block Party will feature a series of collaborative visual art installations by local creatives Courtney Payne and New Wave Director, Lindsey Lodenquai. Attendees can also indulge in some exclusive New Wave and Very Culture merchandise on sale at the event.
A core element of New Wave’s Block Party is the music to keep the pulse of the entire event going. This year’s staging will feature music by popular local DJs Nico Lee, Anash, Fatalic, and the inimitable Franco & Brush1. To top it all off, multi Grammy-nominated Reggae Artiste and New Wave Founder, Protoje, will be at the event shooting a special closing party scene for the music video for his song, ‘Legend’, off his most recent album, ‘Third Time’s The Charm’. Patrons will have the unique opportunity to cameo in the special music video scene, all while partying with the star on Sunday night.
Protoje, Will be at the event to shoot a music video (Photo: Rickayla Mcneil)
This staging will be New Wave’s first partnership with Summit Kingston. "Summit Kingston is the perfect setting for the kind of atmosphere we like to create for Block Party. An open-air, garden vibe with a big space for crowds to flow through comfortably, and ample parking on site to ensure a comfortable and enjoyable experience, which is super important for us to provide for our patrons. They’ve been incredible partners in the planning of our event so far and we’re excited to execute there on October 8th and for other future events and partnerships,” Travis John-Bailey shared, Director of New Wave parent company, Very Culture.
Summit Kingston Principals David Walcott and Kevin Donaldson shared their enthusiasm for working with the New Wave team. "With Summit Kingston, our aim is and will continue to be to shake up the entertainment scene in Kingston, and New Wave is the perfect partner for this goal - to bring a unique, youthful and vibrant energy to our space,” Walcott shared. Donaldson continued, sharing that, “we are excited to work with the New Wave team on bringing more concepts to life in the future and commend them on the work they’ve done over the years to build the platform to what it is today and to create a lasting impact on the growth of the industry."
To ensure everyone gets a chance to join the celebration, discounted student tickets are available for $2,000 from Campus Elite ambassadors and online at Eventbrite, regular presolds are $3000 available at Itopia and also on Eventbrite. Tickets will also be available at the gate for $3,500.
Popular MC, Brush 1, commanded attention and brought the energy at the 2022 staging of New Wave Block Party
The event is sponsored by Lion Pride, Grace Foods, Select Brands, Itopia Life, Pepsi, Very Culture, Blueprint and Yah Made It!.
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