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Akeeile Harris

Vybz Kartel Expands Empire with Business Ventures: Str8 Vybz Rum and Fire Vybz Brand

Updated: Oct 22

Vybz Kartel presents entrepreneurial comeback with Str8 Vybz Rum set to relaunch by the end of the month, added to the Fire Vybz grabba product


Vybz Kartel, ventures into businesses


Dancehall icon Vybz Kartel is wasting no time reigniting his business ventures following his release after 13 years. The "World Boss" is set to make a bold return to the alcohol industry with the highly anticipated relaunch of his rum line, 'Str8 Vybz', slated for release at the end of the month.


Kartel took to Instagram Live on Tuesday to announce the news, offering a glimpse of the product and teasing its various flavors.



This move adds to Kartel’s growing portfolio, as he also continues to promote his 'Fire Vybz' brand—a hot grabba product—while releasing a new track in its promotion. The 'Fire Vybz' brand has gained additional support from top producer Linton 'TJ Records' White and other key figures in Kartel's circle, further showcasing his sharp business acumen.


Vybz Kartel's entrepreneurial mindset has undeniably become a driving force behind his continued success, allowing him to expand his influence far beyond the world of music. By venturing into diverse industries, from his upcoming rum line to the Fire Vybz grabba brand, Kartel is not only maintaining his relevance but also solidifying his position as both a musical and business powerhouse.



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