Celebrating the evolution of Jamaican music, New Wave's set will feature emerging talents such as Royal Blu, Joby Jay, Iotosh, and more
Emerging reggae artiste, Joby Jay, set to perform at the Jamaica Rum Festival (Photo: Jamar Cleary)
Wray & Nephew White Overproof Rum, sponsors of the Appleton Estate Jamaica Rum Festival, bring added excitement to this year's event scheduled for Thursday, July 18, 2024, at the Catherine Hall Sports Complex in Montego Bay. This festival will kick off in collaboration with the renowned Reggae Sumfest.
Announcing their new partnership with New Wave Jamaica, this collaboration promises to delight music and rum enthusiasts alike, creating a vibrant and dynamic experience that will elevate mainstream entertainment.
The New Wave show, running for one hour, will showcase the vocal and lyrical talents of featured acts such as Royal Blu, Amanyea, Iotosh, Joby Jay, and Friday Night Cru, accompanied by a live band. DJs Fatalic and Boomdraw will also showcase their skills with multi-genre fusion mixes, ensuring a night of unforgettable performances.
rising talent, Royal Blu (Photo: Jamar Cleary)
"This year, Wray & Nephew White Overproof Rum was officially honored with the title 'The Spirit of Reggae' by our country’s Ministry of Culture, Gender, Entertainment, and Sport. With that recognition, it's only fitting that Wray & Nephew partners with New Wave to showcase the ongoing evolution of Jamaica's music at this year's Jamaica Rum Festival,” shared Dominic Bell, Communications Manager at J. Wray & Nephew Ltd.
He continued, “New Wave represents a unique collective of emerging and established reggae talent, all unified in their mission to preserve and communicate Jamaican culture to the world through contemporary sounds, creatives, and technology. We are more than excited to see what New Wave and Wray & Nephew will deliver for the big stage.”
Echoing Bell’s sentiment, New Wave Ja Creative Director Lindsey Lodenquai added, “We always strive to give a voice to both rising and established acts within our creative spaces. "We are absolutely thrilled to welcome the New Wave acts to this year’s Reggae Sumfest, Appleton Estate Jamaica Rum Festival/Blitz lineup".
Lindsey Lodenquai, New Wave Ja director
She further added, "Their fresh talent and unique voices bring an exciting energy to the festival, and we are confident they will deliver unforgettable performances. Incorporating young artistes such as Royal Blu, Amanyea, Iotosh, Joby Jay, and the Friday Night Cru, into our lineup is crucial for the evolution of Reggae Sumfest and the music industry as a whole.”
An avid supporter of Jamaican culture and bold talent, Wray & Nephew continues to nurture the growth and global reach of Jamaica’s rich creative industry.
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