Xodus Carnival has announced the appointment of Kandi King as its new Head of Marketing. King expressed her excitement, stating, "it allows me to merge my deep passion for carnival with the ability to innovate and push boundaries
Kandi King, starting a new chapter
Premier carnival company, Xodus Carnival, has appointed the ‘Karnival Kween’, Kandi King, as their new Head of Marketing. This appointment follows another successful carnival season in Jamaica, where revelers took to the streets of Kingston to celebrate in style.
With a proven track record in the carnival space, King is set to elevate Xodus' brand presence and engagement through innovative strategies. Bringing a wealth of experience to the team, she is fully committed to driving the brand forward in new and exciting directions.
"The opportunity to lead marketing at Xodus Carnival excites me because it allows me to merge my deep passion for carnival with the ability to innovate and push boundaries. I’m driven by the challenge of taking something already amazing and making it even more extraordinary. Having worked in the carnival industry for well over a decade, I understand what resonates with carnival-goers. From owning a carnival concierge service to launching my V-Kut stocKINGS, I’ve always been at the forefront of enhancing the carnival experience and I plan to bring that same energy to Xodus, driving growth and engagement through personalized experiences, creative campaigns, and a focus on customer satisfaction," shares King.
In her role at Xodus Carnival, King will be responsible for developing and executing exclusive and comprehensive marketing strategies that align well with the Company’s vision and objectives. “My goals for the first year include amplifying the Xodus brand on an international level, creating deeper engagement with our existing audience, and driving innovation in how we connect with our community. I’m focused on expanding our reach through strategic partnerships, and ensuring that every marketing initiative resonates with the vibrancy and spirit of Xodus,” she expresses.
King's appointment comes as Xodus prepares for its Band Launch and upcoming participation in Miami Carnival. She is particularly excited, as the launch will be her first event as Head of Marketing. "After how unforgettable last year was, we’re planning to make it even better. We’re working on a plan that mixes storytelling, experiences, great content, and a strong social media push—all aimed at getting masqueraders excited and ready to join us. Our goal is to keep raising the bar making each carnival season even more memorable", she explains.
Her deep understanding of consumer behaviour and trend analysis in the carnival arena will be instrumental in crafting targeted campaigns to capture the essence of Xodus’ unique offerings. However, with all the changes being made, King foresees that one of the challenges she's working towards eliminating is the difficulty to stand out in an industry where audiences are constantly bombarded with content and experiences.
Kandi King, "I'm looking at integrating more digital experiences into our marketing strategy"
She affirms that "we need to find ways to break through the noise and make Xodus not just memorable but unforgettable. This means consistently delivering a carnival experience that exceeds expectations while also being innovative in our marketing approaches. I'm looking at integrating more digital experiences into our marketing strategy. For instance, we’re planning to leverage storytelling in a more dynamic way, one that dives into our journey, the team, and the vibrant world of carnival itself.”
With the ever-changing atmosphere of the carnival industry, it is imperative that companies like Xodus continuously work towards engaging new audiences while maintaining a good relationship with its existing customers. “Consumer relationship management is an important factor for us. We plan to engage our existing audience by deepening our connection with them through personalized content, loyalty programs, and exclusive access to events. At the same time, we’re looking to attract new attendees by highlighting the inclusivity and vibrancy of Xodus, using targeted digital marketing campaigns and partnerships with influencers who resonate with different demographics,” King concludes.
The Xodus team is thrilled to have King on board for the upcoming carnival season, as she comes highly versed in all things carnival. “We are excited to welcome Kandi to the Xodus Carnival team,” said Pierre Goubault, CEO of Xodus Carnival. “Her extensive experience and creative vision makes her the perfect fit for this role. This carnival season will be an exceptional one for Xodus, and we are confident that Kandi’s leadership will help us reach new heights.
"Our goal is to keep raising the bar making each carnival season even more memorable"
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