Exclusive: top jeweler Andrae Artwell talks celebrity clients, global expansion plans, and becoming the go-to brand for premier jewelry
Andrae Artwell, One of the best Jamaican jewelry designer (Photo: Jamar Cleary)
Jamaican top jeweler Andrae Artwell has firmly established himself as the go-to name for custom jewelry in recent years. His signature slogan, “Yuh Betta Link Artwell,” recently amplified by a shoutout from dancehall legend Vybz Kartel, has propelled his brand to even greater heights.
Through his Artwell & Co. brand, he has not only captivated a loyal local clientele but also earned recognition as one of Jamaica’s premier jewelry brands, drawing in some of the biggest names in the entertainment industry.
In an exclusive interview with Kaboom Magazine, Artwell shared his journey to becoming a powerhouse in the jewelry business and a renowned figure within the entertainment industry. With top names turning to him for exclusive custom designs—ranging from chains to rings—Artwell has crafted a reputation that blends artistry, luxury, and star power.
"I believe in being unique, so the items I carry you won’t easily find anywhere," he shared confidently.
Andrae Artwell, the premier Jamaican jeweler behind Artwell & Co. (Photo: Jamar Cleary)
With a star-studded client list that includes icons like Vybz Kartel, Shawn Storm, Valiant, Jah Vinci, and Iwaata, Andrae Artwell recognizes the significant influence the entertainment industry has had on his brand. "A lot of different artists support me—Kartel, Iwaata, and renowned producer
—it all boosts my brand’s reputation," he shared. "It definitely helps with recognition, but my exclusivity speaks for itself."
When asked about his position in the industry, Artwell humbly replied, "I wouldn’t say I’m the top, but I would say I’m ranked among the top." His modesty underscores his dedication to continuous growth and innovation.
Having established a physical store of his Artwell & Co. in Kingston, he is already looking to expand his reach. "Yes, I plan to expand into the entire Caribbean," he revealed. "I already have an online store, and I do ship worldwide."
Artwell, known for custom luxury jewelry (Photo: Jamar Cleary)
With a growing reputation, celebrity endorsements, and plans for expansion, Artwell continues to shape the future of Jamaica’s jewelry scene. His commitment to creativity and quality ensures that his brand remains a favorite among those who seek unique, custom designs.
He is Vybz Kartel Jewelry Designer and Jamaican celebrity Jeweler, so when it comes to the best in quality jewelry, there’s no question—“Yuh Betta Link Artwell.”
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